Friday, July 25, 2008

Social marketing




THE CD SHOWN here contains HIV/AIDS-prevention-themed Congolese music and is titled "Nothing but the Truth." The shirt disseminates the ABCD message -- "Abstinence, Bon Fidelité, Condoms, Dépistage" (Abstinence, Fidelity, Condoms, Testing). Thanks to Faustin for modeling it.


The stuff is sponsored by the Office of the U.S. Global AIDS Coordinator and distributed by the U.S. Embassy in Kinshasa as part of a social marketing campaign for HIV/AIDS prevention.


Who wants some?

1 comment:

JanaFreeman said...

I do. But seriously, bring back some bumpin' congolese music. i'll trade ya for some indian delicious baby bananas.